Saturday, March 21, 2020

About the Usonian Vision of Frank Lloyd Wright

About the Usonian Vision of Frank Lloyd Wright The Usonian house - the brainchild of American architect Frank Lloyd Wright (1867-1959) - is the embodiment of an idea for a simple, stylish small house of moderate cost designed especially for the American middle class. It is not so much a style as a type of residential architecture. Style is important, wrote Wright. A style is not. When looking at a portfolio of Wrights architecture, the casual observer might not even pause at the Jacobs I house in Madison, Wisconsin - the first Usonian house from 1937 looks so familiar and ordinary compared with Wrights famous 1935 Fallingwater residence. The Kaufmanns’ Fallingwater in the Pennsylvania woods is not a Usonian, yet, Usonian architecture was another obsession of the famous Frank Lloyd Wright in the last decades of his long life. Wright was 70-years-old when the Jacobs house was finished. By the 1950s, he had designed hundreds of what he was then calling his Usonian Automatics. Wright didnt want to be known solely as an architect of the rich and famous, although his early residential experimentation in Prairie house design had been subsidized by families of means. The competitive Wright quickly became interested in affordable housing for the masses  - and doing a better job than the catalog companies like Sears and Montgomery Ward were doing with their prefabricated house kits. Between 1911 and 1917, the architect teamed up with Milwaukee businessman Arthur L. Richards to design what became known as American System-Built houses, a type of prefabricated small, affordable home easily and quickly assembled from ready-cut materials. Wright was experimenting with grid design and a less labor-intensive construction process to create beautifully designed, affordable dwellings. In 1936, when the United States was in the depths of the Great Depression, Wright realized that the nations housing needs would forever be changed. Most of his clients would lead more simple lives, without household help, but still deserving of sensible, classic design. It is not only necessary to get rid of all unnecessary complications in construction... wrote Wright, it is necessary to consolidate and simplify the three appurtenance systems - heating, lighting, and sanitation. Designed to control costs, Wrights Usonian houses had no attics, no basements, simple roofs, radiant heating (what Wright called gravity heat), natural ornamentation, and efficient use of space, inside and out. Some have said that the word Usonia is an abbreviation for United States of North America. This meaning explains Wrights aspiration to create a democratic, distinctly national style that was affordable for the common people of the United States. Nationality is a craze with us, Wright said in 1927. Samuel Butler fitted us with a good name. He called us Usonians, and our Nation of combined States, Usonia. Why not use the name? So, Wright used the name, although scholars have noted that he got the author wrong. Usonian Characteristics Usonian architecture grew out of Frank Lloyd Wrights earlier Prairie style home designs. But most importantly, perhaps writes architect and writer Peter Blake, Wright began to make the Prairie house look more modern. Both styles featured low roofs, open living areas, and built-in furnishings. Both styles make abundant use of brick, wood, and other natural materials without paint or plaster. Natural light is abundant. Both are horizontally inclined - a companion to the horizon, wrote Wright. However, Wrights Usonian homes were small, one-story structures set on concrete slabs with piping for radiant heat beneath. The kitchens were incorporated into the living areas. Open carports took the place of garages. Blake suggests that the modest dignity of the Usonian homes laid the foundation for much modern, domestic architecture in America yet to come. The horizontal, indoor-outdoor nature of the popular Ranch Style home of the 1950s is anticipated by the realization of the Usonian. Blake writes: If one thinks of space as a sort of invisible but ever present vapor that fills the entire architectural volume, then Wrights notion of space-in-motion becomes more clearly understandable: the contained space is allowed to move about, from room to room, from indoors to outdoors rather than remain stagnant, boxed up in a series of interior cubicles. This movement of space is the true art of modern architecture, for the movement must be rigidly controlled so that the space cannot leak out in all directions indiscriminately. - Peter Blake, 1960 The Usonian Automatic In the 1950s, when he was in his 80s, Frank Lloyd Wright first used the term Usonian Automatic to describe a Usonian style house made of inexpensive concrete blocks. The three-inch-thick modular blocks could be assembled in a variety of ways and secured with steel rods and grout. To build a low-cost house you must eliminate, so far as possible, the use of skilled labor, wrote Wright, now so expensive. Frank Lloyd Wright hoped that home buyers would save money by building their own Usonian Automatic houses. But assembling the modular parts proved complicated - most buyers ended up hiring pros to construct their Usonian houses. Wrights Usonian architecture played an important role in the evolution of Americas midcentury modern homes. But, despite Wrights aspirations toward simplicity and economy, Usonian houses often exceeded budgeted costs. Like all of Wrights designs, Usonians became unique, custom homes for families of comfortable means. Wright admitted that by the 1950s buyers were the upper middle third of the democratic strata in our country. Usonian Legacy Beginning with a house for a young journalist, Herbert Jacobs, and his family in Madison, Wisconsin, Frank Lloyd Wright built more than a hundred Usonian houses. Each house has taken on the name of the original owner - the Zimmerman House (1950) and Toufic H. Kalil House (1955), both in Manchester, New Hampshire; the Stanley and Mildred Rosenbaum House (1939) in Florence, Alabama; the  Curtis Meyer House (1948) in Galesburn, Michigan; and the Hagan House, also known as Kentuck Knob, (1954) in Chalk Hill, Pennsylvania near Fallingwater. Wright developed relationships with each of his clients, which was a process that often began with a letter to the master architect. Such was the case with a young copy editor named Loren Pope, who wrote to Wright in 1939 and described a plot of land he had just purchased outside of Washington, D.C. Loren and Charlotte Pope never tired of their new home in northern Virginia, but they did tire of the rat race surrounding the nations capital. By 1947, the Popes had sold their home to Robert and Marjorie Leighey, and now the home is called the Pope-Leighey House - open to the public courtesy of the National Trust for Historic Preservation. Sources The Usonian House I and The Usonan Automatic, The Natural House by Frank Lloyd Wright, Horizon, 1954, pp. 69, 70-71, 81, 198-199Frank Lloyd Wright On Architecture: Selected Writings (1894-1940), Frederick Gutheim, ed., Grossets Universal Library, 1941, p. 100Blake, Peter. The Master Builders. Knopf, 1960, pp. 304-305, 366Chavez, Mark. Prefabricated Homes, National Park Service, https://www.nps.gov/articles/prefabricated-homes.htm [accessed July 17, 2018]American System-Built Homes, Frank Lloyd Wright Foundation, https://franklloydwright.org/site/american-system-built-homes/ [accessed July 17, 2018] SUMMARY: Characteristics of a Usonian Home one story, horizontal orientationgenerally small, around 1500 square feetno attic; no basementlow, simple roofradiant heating in concrete slab floornatural ornamentationefficient use of spaceblueprinted using a simple grid patternopen floor plan, with few interior wallsorganic, using local materials of wood, stone, and glasscarportbuilt-in furnishingsskylights and clerestory windowsoften in rural, wooded settingsUsonian Automatics experimented with concrete and patterned concrete blockdesigned by Frank Lloyd Wright

Thursday, March 5, 2020

Business Gravitas and Language

Business Gravitas and Language Business Gravitas and Language Business Gravitas and Language By Maeve Maddox Tech columnist Rob Walker questions whether anyone still has gravitas in the Internet Era. gravitas (noun): high seriousness, as in a person’s bearing or the treatment of a subject; seriousness of conduct, bearing, speech, temperament, etc. According to Walker, â€Å"if you want to be taken seriously in our post-gravitas culture, you must demonstrate that you do not take yourself too seriously.† Walker makes his case for the disdain of gravitas in the entertainment media (and that includes much of what is called â€Å"news coverage†), but the pride in ignorance and love of vulgarity that dominates the popular media does not seem to apply in corporate America. The Web teems with consultants and business coaches who list gravitas as a characteristic of â€Å"executive presence,† an elusive quality that leads to promotion and is required in positions of leadership. According to an article at Forbes, the gravitas associated with executive presence comprises â€Å"confidence, poise under pressure and decisiveness.† Closely associated with this quality are speaking and writing skills. Executives who possess gravitas: do not sprinkle their speech with vulgarities. do not mumble, but enunciate their words and pronounce them conventionally. do not let their voices rise at the end of sentences that are not questions. On the other hand, they do: avoid nonstandard usage that would make them sound uneducated. speak in a pleasant rhythm and modulate their voices to avoid shrillness or nasality. express themselves coherently and grammatically, even in email. Kyle Wiens, CEO of iFixit, and founder of Dozuki, believes that carelessness with language is symptomatic of carelessness in other areas: Grammar signifies more than just a person’s ability to remember high school English. I’ve found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing - like stocking shelves or labeling parts. His policy of refusing to hire anyone who cannot pass a grammar test has stirred heated controversy. His critics feel that mastery of one’s native language should apply only to employees involved directly with written communication. For example, contrary to Wiens, writer John McWhorter would require the ability to tell the difference between â€Å"your† and â€Å"you’re† only of those whose jobs require â€Å"taking dictation, writing technical directions and blog entries, teaching school, etc.† McWhorter even suggests that people who don’t demonstrate mastery of standard usage are not necessarily lazy, but are â€Å"more likely† victims of ineffective public education. Whatever the cause, a large segment of the American workforce lacks basic writing skills. A survey of 120 American corporations conducted by the National Commission on Writing, a panel established by the College Board, concluded that a third of employees in these companies wrote poorly enough to require in-house remediation costing as much as $3.1 billion annually. The tragedy of all this waste is that CEOs are not looking for people who can write like prize-winning novelists. All they want are people who can speak and write clearly enough to get their point across in a standard form of basic English skills that can be mastered by eighth-graders. TV shows and car ads may get laughs by poking fun at gravitas, but speakers who want to get ahead in the business world will master a form of standard English and know when to use it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in SDoes "Mr" Take a Period?10 Writing Exercises to Tighten Your Writing