Choose one product or product group ( e.g. gifts, books, food, Essay

Choose one product or product group ( e.g. gifts, books, food, clothes, computer, or shoes) - Essay Example The conditions in the business environment also play a key role in the identification and promotion of successful marketing plans. Current paper focuses on the challenges that the marketing strategies related to a particular group of products, computers, tend to face in the global market. Particular emphasis is given on the product’s environment but also on the potentials of the product to create value, a fact that would increase the demand for the particular product in the global market. It is revealed that the promotion of computers worldwide has radically changed, compared to the past. Online promotion is mostly used for products of such characteristics. Still, the use of traditional marketing strategies, simultaneously, could lead to the increase of this product’s popularity; such prospect would be quite important if taking into consideration the fact that computers are gradually replaced by tablets, as also analyzed below. 2.0 Introduction When checking the effecti veness of a marketing strategy, there are certain issues that need to be taken into consideration: a) marketing strategies are not standardized worldwide even for products of the same category/ characteristics, b) when referring to Internet, marketing may have different priorities, focusing on communication and the exchange of information; in opposition, in traditional marketing plans emphasis is given on the achievement of the company’s goals but also on the increase of organization’s profits; c) the success of marketing strategies can be depended on several factors; in other markets, online sales may be considered as a daily activity while in certain markets the alignment of marketing strategies with the business strategy cannot be avoided. Computers, as a critical industrial sector, have achieved an impressive rate of growth; still, the position of computers in the global market is severely threatened: the technology is continuously developed while communication and cooperation have become critical requirements for the successful integration of the products in markets worldwide. The appearance of devices that can replace PCs has led to worries in regard to the survival of the industry in the future. The value chain analysis could help to understand the potentials of the specific product to stabilize its position in the future. 3.0 Online Product 3.1 Environment of the Product The performance of computers within their environment needs to be checked from time to time. The current market trends lead to assumption that online products have more chances to achieve a high rate of growth. Still, the technology available for the realization of such projects can be quite costly, not allowing the development of such projects. The trends in regard to the online and the offline environment of the product are presented in detail in the following section. At this point, the following question appears: what does the term environment of the product means? In general, this term is used to show all characteristics of the product’s environment, including the level of the economy, the mode of social and economic framework of the state involved and c) the level of competition. The conditions in the computer industry are quite competitive; only firms that are already well established in the market will survive; as a result the performance of computers in regard to innovation need to be extremely high. The

Comparising Essay Example | Topics and Well Written Essays - 1000 words

Comparising - Essay Example As commonsense would dictate, a person's words are only as convincing as the listener's opinion of it. Two distinguished explorers have written historical accounts of their trip to China during the Mongol period. Both explorers wrote about the geographic details of the land, the cultures and beliefs of the inhabitants, and the political aspect of the society. However, seeing that William of Rubruck was a Flemish Franciscan missionary who, under Louis IX's orders, set out from Constantinople on a missionary journey to convert the Tartars, obviously illustrates the idea that his view is that of a religious individual's view. Whereas, Marco Polo, an explorer who came from a family of Venetian traders, may have views that are more freethinking in nature, as well as may bend towards the more political side. Although William of Rubruck was in China earlier than Marco Polo, they wrote historical accounts that could be compared to each other, especially on the physical and cultural circums tances surrounding these voyagers among different societies during the Mongol period. Life under the Mongol rule was illustrated by both writers, and both showed that indeed, during that time in history, it is the Khan who held power. In William of Rubrick's account, he told of how people bowed in reverence to the Mangus Khan, and that the latter was so powerful in society that once he summoned an individual, he hastens to the court of the Mangus Khan. In one of William of Rubrick's anecdote during his stay at Karakourum, he noted that once the Khan notices an irregularity and questions it, those questioned seem to tremble in fear of such circumstance. Marco Polo's account regarding the Khan's position in society was very much similar to that of William of Rubrick's. Polo described the Khan as a powerful individual, wherein each city they passed were all subject to him, and his power in conquering kingdoms is highly stressed by Polo. Polo also mentioned of the Great Khan's authority over the decisions and fate of the cities and its inhabitants. However, William of Rubrick wrote about the Mangus Khan in a more religious view. He talked about the Mangus Khan and his wives, taking into particular detail who were pagans, and who were Christians. He also noted his life in Karakourum, the encampment of the Mangus Khan, wherein he was fed well, as were the other priests, but that there were many inhabitants who were hungry and they had to share everything that they had with these unfortunate individuals. Polo, on the other hand, related about the Great Khan's power in a more political view. He acknowledged the Great Khan's power when he mentioned in his account the Great Khan's taking of Siang-yang-fu city in the province of Manzi, wherein he, his father, and his uncle were acknowledged and given credit for the successful taking of this city due to their idea. It is also stated in Marco Polo's narratives that he governed the city of Yang-chau for three years. Whereas, compared to William of Rubrick, Marco Polo enjoyed a higher pos ition of authority in society during

Scenario analysis Assignment Example | Topics and Well Written Essays - 1000 words

Scenario analysis - Assignment Example pic for organizational research in order for identifying how a firm’s social cultural and technological trends can add to its competitive advantages. Regardless of its US origin, one-third of ‘OXnians’ belong to other countries; and many of them, in addition to English speak Russian, Greek, Mandarin, and other regional languages. Obviously, the diverse workforce has turned to be one of the important competitive advantages of the company as it reduces OXO’s divergence risks in international market. Universal design philosophy is the core of OXO’s business concept for which the company has been globally recognized by reputed business schools and universities as an excellent business model. Most of the products of OXO reflect its genuine concern to consumers’ requirements as it introduces viable solutions to problems associated with handling every day devices. The way it distributes products also has a social manner as it utilizes a wide range of retailer network and online stores across the globe. According to the changing business environment and new trends, OXO has initiated partnership with othe r business groups. For instance, since 2004 the company has been operating as a subsidiary of Helen of Troy Limited. Another significant partnership is with UCB with intent to develop syringe and packaging components that would meet the challenges of rheumatoid arthritis patients by providing them with devices to enable self-administrating medicine. OXO uses the most modern technology for its ease running. Their technological efficacy can be seen mainly in the area of customer services. They have a well developed customer service system that ensures the ‘security, integrity, and confidentiality’ of customer information. When the details of credit card are transmitted online by customer for purchase payment deals, ‘OXO uses industry standard security measures called SSL (Secure Socket Layer Concryption)’. When a person visits their website for the

The negative effects on children whose parents push them in sports Term Paper

The negative effects on children whose parents push them in sports - Term Paper Example 397). However, a child’s perception of parental support can greatly influence how or if the child obtains the benefits associated with sport (Lerner, Lerner and Finkelstein 2001, 706). Observable negative effects of parental pressure on children in sport include low self-esteem, increase fear of failing, an increase in physical complaints/illness/injury, feeling inadequate, feeling guilty, anxious and general discontent with sport participation (Lerner, Lerner and Finkelstein 2001, 706). In order to demonstrate the negative effects of parental pressure on children’s participation in sport an exploration and analysis of the literature on the importance of parental pressure and support in the child’s sport participation is conducted. A survey was distributed among 6th grade students at a local elementary school and their parents to compare their different perspectives on sports. The findings in both the literature review and the empirical research study are discussed with general suggestions for parents relative to how they approach parenting in terms of supporting their children’s participation in sports. This research study examines the negative effects of parents pushing their children’s participation in sport. As a lead into this study, it is important to underline the different perspectives parents and children have of sport participation. Studies suggest that children engage in sport for a variety of reasons. For some studies children sport participation is aligned with acceptance by peers (Horn 2008, 279). Other studies suggest that children engage in sport activities for the sheer excitement of winning and competing or to simply improve their social and physical skills (Grolnick 2003, 135). For younger children sport is merely a method for playing and having fun (Laker 2000, 29). Inevitably, studies agree for the most part that how

The History Subjects For Students Kindergarten Through Grade 12 Essay

The History Subjects For Students Kindergarten Through Grade 12 . African-Americans in Historic Perspective - Essay Example The idea of National Standards seemed to offer a way of composing a coherent narrative of American development and of establishing clear expectations of the historical knowledge to be acquired by students."1 The idea of developing standards in all subjects of K-12 grade picked up pace in 1990 when the then Bush administration launched the National Education Goals aimed at inter alia, "a new standard for an educated citizenry, one suitable for the next century.America can meet this challenge if our society is dedicated to a renaissance in education."2 These goals were determined in realization of the findings that the standard of education in the United States was not at par with other nations where students coming out of universities were more knowledgeable, better trained and creative. The National Education Goals initiative gave itself a time period of ten years, that is, by year 2000 when students in America will deal with their subjects in a more competent manner in that they will be more creative and better able to apply their mind to learning. The subjects students would learn with this new approach included English, mathematics, science, geography and more importantly history. The reasons behind setting these goals was nothing but preparing students for responsible citizenship, further learning, and productive employment in a modern economy. The 1983 report, A Nation at Risk also warned of a rapid decline in American students' academic achievements. But the truth, says Kevin Kosar in his new book Failing Grades, is that mediocrity "is not rising: it has been high for at least three decades."3 This chapter will look into the process of setting standards for the history subjects for students Kindergarten through Grade 12 and the notion of inclusion (and exclusion) in the American story with particular reference to the African-Americans. While the philosophy of what can safely be called rewriting the American history is that it does not necessarily have to be a narrative of extraordinary people and events but the ordinary people and ordinary events were as much important.Although the National History Standards initiative had bipartisan support and the process a dopted a participatory approach, the right-wing decided to take a snipe at the mention of certain people and events such as the Ku Klux Klan and McCarthyism and inclusion of African-Americans. The objection was also on presenting America's African heritage at the cost of down-grading the European heritage. The National Centre for History at the University of California Los Angeles was mandated with the task for formulating the National History Standards under the guidance of the National Council for History Standard

Qwest International Communications Research Proposal

Qwest International Communications - Research Proposal Example Qwest International Company is a public telecommunications company that provides services such as wireless services, video and internet services as well as short and long distance communications to both individual and wholesale consumers. It has achieved its objective in conjunction with other players such as Verizon wireless and Direct Television. The company is also involved in sub letting of properties such as warehouses and offices. Its headquarter are located in Denver, Colorado but operations are well spread out to over fourteen states in the United States some of which are South Dakota, Oregon, Wyoming, Minnesota, Arizona, Idaho, Iowa, New Mexico, Nebraska, Utatah and Montana. The company is headed by a Chief Executive Officer by name Edward Mueller who also serves as the chairman to the Board of Directors of the company, and under him are over 38,000 employees. These employees are involved in provision of services that are world class in nature. Qwest International Company has been listed in the stock exchange and with a symbol of New York Stock Exchange (NYSE): Q and revenue of over $13.8 billion in the financial year 2007 (Handley 264). Qwest Communications International specializes in ... Chapter 2 Qwest International Company. Vision To be the company of choice that provides telecommunication services that include teleconferencing facilities, both post and pre-paid calling cards, provision of fiber optic networks and long distance telecommunication facilities to their customers. Mission The company's mission has been to ensure that employees' strengths are utilized as a means of ensuring future success of the company's business activities. Background Qwest International Company is a public telecommunications company that provides services such as wireless services, video and internet services as well as short and long distance communications to both individual and wholesale consumers. It has achieved its objective in conjunction with other players such as Verizon wireless and Direct Television. The company is also involved in sub letting of properties such as warehouses and offices. Its headquarter are located in Denver, Colorado but operations are well spread out to over fourteen states in the United States some of which are South Dakota, Oregon, Wyoming, Minnesota, Arizona, Idaho, Iowa, New Mexico, Nebraska, Utatah and Montana. The company is headed by a Chief Executive Officer by name Edward Mueller who also serves as the chairman to the Board of Directors of the company, and under him are over 38,000 employees. These employees are involved in provision of services that are world class in nature. Qwest International Company has been listed in the stock exchange and with a symbol of New York Stock Exchange (NYSE): Q and revenue of over $13.8 billion in the financial year 2007 (Handley 264). Literature review Products & services Qwest Communications International specializes in three major areas of service provision the

Article analysis for an Economics class Essay Example for Free

Article analysis for an Economics class Essay If someone earns a sum of money, and saves it rather than spends it, then, in no way can a person be losing wealth if not for inflation, which prompts the prices of all goods and services to rise. One may see this as a trend among businesses to maximize their profits. In reality, the root cause of the problem is not with businesspeople, but the Federal Reserve System continuously adding more money into the economy. The article I have chosen to summarize examines the U. S. economy of today mainly the food and energy prices that have rose sharply since March 2003, which has prompted the Fed to concern itself with the onset of inflation. In reality, what triggers the rise in prices is an increase of money in circulation, which is a result of the actions performed by the Federal Reserve. The Federal Reserve, being the government agency responsible for printing the nation money supply, determines how many dollar bills are put into circulation. The dilemma arises because, when more money is added into the economy and an individual has not spent any of it, the person is now poorer in relation to everyone else than they once were. Adding more money into the economy dilutes the value of each individual dollar, thereby decreasing its purchasing power. The article states that the price index gained larger than expected .3 percent, which adds to the inflation anxiety on Wall Street (Freilich). Inflation, however, tends to hurt the poor far more than it does the rich. For example, if a woman retires with four thousand dollars saved up, and the cost of a decent living is five thousand, then she only has eighty percent of what she needs to survive. Then, a year later, if there is one hundred percent inflation, then the necessary cost of living becomes ten thousand dollars. Even if that woman still had four thousand dollars, she would now have only forty percent of what she needed. Though they often have been blamed for inflation, businesses themselves are victims of inflation, as each company sees the costs of all of its resources rising. Retailers pay rising costs to distributors, who pay a rising cost to suppliers, who pay a rising cost for their resources. If a businessperson does not raise the prices of the merchandise, while the prices of resources  are rising, then he or she will have to reduce profits or cut back on much-needed supplies and services to maintain the company, which, in the end, could mean less business and still result in less revenue. Thus, inflation necessitates that businesses raise prices and employees demand higher wages, which often takes place in a random fashion. The article further states that prices received by farms, factories and refiners gained sharply to 0.8 percent last month, the largest jump since March 2003. Additionally, the Labor Department said first-time filings for state jobless aid fell 15,000 to 336,000 in the week ended June 12, their lowest level since early May. Increase in prices and an improved job market suggests that the U.S. economys momentum is likely to build in the coming months. The article adds stating that in addition to the growing economy, the dollar first rose against the euro and prices for U.S. government bonds fell, pushing yields up. Investors are worried about inflation pressure because stocks slipped, in part because of inflation concerns, but also due to news of more deadly bloodshed in Iraq. Inflation is understood that when governments print plenty of money and spend considerably, watch out for rising prices to continue. However, the volatile stock market and with elections coming soon, I believe to expect the unexpected. References Freilich, Ellen. Data Puts Inflation in Focus. Retrieved online Jun 17, 2004 Website: http://www.reuters.com/financeNewsArticle.jhtml;jsessionid=0RS0105W2AE4ECRBAEKSFEY?type=businessNewsstoryID=5450085